Introduction
Web design for professional service firms should be a central factor to your digital marketing campaign. Your website is often your first point of contact with your clients and potential customers. A great balance of professionalism, authority and memorability can make or break the success of a professional service website.
In this article we will share our favourite websites for professional services in Australia and worldwide, as well as discussing the necessary features to achieve digital success!
Why is Web Design Important?
In 2024 a vast majority of users will search for a business before making any purchase, to be more specific a huge 81% of users [Source: Zippia]. Whether it's their first impression of your business or a background check, you want to impress each and every person who visits your website.
This is where web design comes in. Professional services as an industry has a range of websites quality, some good and some... not so good. It's easy to strive for mediocrity when your competitors are doing the same. However, a well designed website will not only make you stand out from the crowd, but it's also a powerful asset for your business.
Any digital campaigns you run, may that be Google Ads, social media campaigns or SEO, all link back to your website. If a user isn't greeted with a seamless experience they are likely to leave before even getting to know what your business offers and who you are.
Professional services span a whole host of businesses. From legal services to co-working spaces, each professional service business will have differing goals and philosophies. A website should be designed and optimised for your business goals. Whether it's lead generation, brand awareness or building a community of supporters, a website designed with a solid strategy will translate to your website visitors.
Examples of Great Professional Services Website
Now that we've discussed why web design is so important for professional service firms, we've put together a list of impressive professional services websites to inspire your next project.
The following websites employ a great mix of individuality, professionalism, web design trends and relatability to achieve stunning results.
Pico Play
Pico Play's website prioritises a smooth browsing experience with clear navigation and interactive elements. This focus on user experience (UX) allows visitors to easily explore Pico Play's extensive portfolio and gain a clear understanding of their high-level services. By leveraging animations and user interactions, the website transforms browsing from a passive activity to an engaging exploration of Pico Play's capabilities.
This approach shows the power of UX design in professional services. A well-designed website not only showcases a company's work but also guides visitors through a journey of discovery, ultimately leading to conversions and client acquisition.
The Commons
This website for The Commons utilises user-centric design principles to achieve a memorable website. The website leverages advanced interactive features to create a sleek, user-friendly website that perfectly reflects the modern character of The Commons.
But it's not just about aesthetics. The website also successfully informs potential tenants with clear and concise information about available office spaces, amenities, and the overall work lifestyle offered at The Commons.
All the advanced animations run smoothly across all devices and platforms, creating a fully accessible website for all visitors.
This user-centric approach creates a visually engaging and informative platform that allows potential clients to explore The Commons with ease, ultimately leading to increased leasing opportunities!
JRT Partnerships
JRT Partnership's website excels as a professional services website by prioritising user experience (UX) and fostering engagement. Through meticulous planning with detailed wireframes and prototypes, the website ensures a smooth and intuitive journey for visitors.
Responsive design principles further elevate the experience by guaranteeing optimal functionality and layout across all devices, from desktops to smartphones.
This user-centric approach not only creates a visually appealing platform but also translates into significant business benefits for JRT Partnership. By keeping users engaged and an easy navigation, the website allows potential clients to learn about JRT Partnership's services and ultimately drives business growth.
InPlace Living
InPlace Living's website is great professional services web design. It prioritises user experience by offering clear and accessible navigation, making it easy for everyone to find the information they need. This focus on inclusivity ensures their services are readily available to a wider audience.
Furthermore, the website goes beyond simply listing properties. By integrating a comprehensive database with an interactive map, InPlace Living allows potential clients to explore housing options in detail, comparing features and locations visually.
This user-centric approach, combining clarity, accessibility, and interactive exploration, sets InPlace Living's website apart in the professional services landscape.
emd:digital
We couldn't discuss professional services websites without mentioning our own. We recently redesigned our website to better reflect who we are as a web design agency and the websites we build for our clients.
With engaging animations and interactive features, we've used our website as a way to show our visitors exactly what type of site we could create for their business. The branding aligns with our minimalist style and depicts our team's many talents.
Professional Services Web Design Checklist
Feeling inspired and ready to begin your web design project? Follow this checklist to achieve website success.
Fast loading speed
A quick website is beneficial for both your users and SEO.
SEO, which stands for search engine optimisation, is a tactic to get your website ranking highly on Google search results. One of many factors that Google ranks websites is how quickly your website loads, it's also better for the visitor if your site is seamless within seconds rather than making them wait.
Responsive design
People will research websites on any device. Mobiles, desktops, tablets and more.
A necessity for a professional services website is responsive design. Responsive web design ensures that your website can run on any device type. Meaning there's no limits to where your customer can reach you.
Brand voice
Your website needs to align with your brand voice and philosophies. This means choosing a design that reflects your professionalism, on the other hand remains approachable to your target audience.
Well-written copy
Your content needs to be educational and engaging. The goal is to keep visitors on your website for long enough that they eventually convert into customers. A great way to keep users engaged is through compelling copy that tells the story of your brand.
The writing style needs to be consistent across the whole website. This means every page, from home to contact to blog posts, needs to have the same style and tone.
High quality imagery
A picture tells a thousand words.
Visitors will judge your business based on the quality of imagery on your website. Top quality pictures of your services or stock images if you prefer are necessary to achieve digital success.
Final Thoughts
In conclusion, investing in a well-designed website is no longer optional for professional service firms. By prioritising user experience and incorporating the elements outlined in this checklist, you can create a website that not only makes a strong first impression but also effectively converts visitors into clients.
Remember, your website is a powerful tool for attracting new business and achieving your goals. So, don't settle for mediocrity! Take action and craft a website that truly reflects the professionalism and value your firm offers.
