Building a new website for your business? Or maybe you're a designer wanting to know the latest trends to inform your newest project. Our team at emd:digital have complied all the latest web design statistics from 2024 to keep you up to date in the world of web design.
A strong web presence is more important than ever for businesses wanting a competitive edge, no matter what industry. Use these stats to make sure your digital eco-system remains working for you and not against you.
General Web Design Statistics
- There are 1.13 billion website globally (Source)
This huge number will only continue to grow in 2024, with more businesses realising that they need to be online to remain competitive.
- 252,000 websites are created every day (Source)
Roughly that is three new websites created every second!
- Around 7 out of 10 small businesses now have a website (Source)
If you're one of the 29% of businesses that do not have a website you're missing out on a huge pool of potential clients and customers. Don't wait around, start your digital journey as soon as possible in 2024.
- It's estimated that there will be 7 billion internet users by 2028 (Source)
That's a huge pool of potential clients and customers, almost the entire world's population!
- Website maintenance on average costs anywhere between $400 and $60,000 per year (Source)
Depending on the type of website you have maintenance can be costly, but it's a price well paid for the potential your website holds for your business.
- 75% of people base a website's credibility on design (Source)
Poor web design simply won't do in 2024. Invest in high-quality, interactive design that speaks to your target audience to remain successful online.
- Websites that focus on user experience have a conversion rate that's 400% higher than those that aren't (Source)
User experience should be a paramount focus of any web design project in 2024. Design for your target audience, not your own taste!
- The average click-rate across all industries is 4.23% (Source)
This statistic shows the importance of strong CTAs on your website to ensure that people who get to your site are converting.
- Users decide their opinion on a website in as little as 0.05 seconds (Source)
Google Research shows that users make pretty snappy decisions when it comes to web design. Ensure your design is eye-catching and user friendly to keep those visitors on site.
Internet User Statistics
- 93% of global traffic is sourced from Google (Source)
Google has the largest market share of the search engine industry by a landslide. With Google introducing AI search as well it's important to keep up on Google trends.
- Google is also the most visited website with 85.1 billion visitors per month! (Source)
Unsurprisingly with most traffic sourced from Google, it's also the most visited website in the world.
- YouTube is the second most visited website with 33 billion+ per month (Source)
If your marketing team has been telling you to start investing in video content, this will be why! YouTube is an often ignored digital marketing platform, you can show your expertise, grow your audience, and grow customer loyalty.
- The average e-commerce conversion rate is between 1.84% and 3.71% (Source)
The average conversion rate for e-commerce sites varies hugely depending on the products that you sell. This is why CRM marketing is vital for e-commerce businesses.
User Experience and Responsive Web Design Statistics
- 73% of users say a non-responsive website is one of the main reasons they will leave a website (Source)
Investing in responsive web design is vital in 2024. A huge portion of web searches are now done on mobile, meaning if your website doesn't function on a smaller screen you are missing out on customers.
- Mobile users contribute 60% of all website traffic so far in 2024 (Source)
This may be different depending on your industry, however it's so important to consider your web design on both mobile and desktop for digital success.
- 40% of users will leave a website if it takes more than 3 seconds to load (Source)
Fast internet speeds have made users less patient. Make sure your website loads quickly as to not lose potential customers to your competitors.
- 88% of users won't return to a website if they've had a bad experience (Source)
User experience is so important that almost 9 out of 10 users won't return to a website if they come across poor UX.
- Investing in user experience and responsive web design can bring a return on investment of 9900% (Source)
A website needs to do more than just convey information and look pretty. It needs to offer a memorable experience to users, this is why you can witness such increases on ROI if you invest in UX and RWD.
- Google prioritises mobile-friendly websites (Source)
Google have openly said that they put mobile-friendly websites first. If that's not enough to convince you that you need to invest in responsive web design, we're not sure what will!
- Around 70% of small business websites don't include a call to action (Source)
No CTA often means your users won't know what to do. User journeys are key to a website's success as it prompts users to take the action you want them to, whether it's a purchase, email subscription, or download.
Digital Marketing Statistics
- Content marketing generates 3x more leads at 62% lower cost compared to outbound marketing (Source)
If you're not yet investing in high-quality content for your website you are missing out on a huge market.
- The global marketing market for 2024 is estimated to be $667 billion (Source)
Digital marketing is a worthy investment for any business in any industry. Your digital eco-system is more important than ever to remain competitive.
- Between 2023 and 2024, there was a 10% growth rate in digital marketing budgets (Source)
This trend of businesses investing more and more in their digital marketing is only estimated to increase as the world moves more online.
- 49% of businesses say that organise search is the best source for return on investment (Source)
Still unsure on SEO? Almost half of businesses asked say it's their best digital marketing investment. Get started on your SEO campaign to get your customers coming to you.
- 72% of all marketing budgets go towards digital marketing channels (Source)
With such a vast majority of people now looking for services and shopping online it's not surprising that the majority of marketing budgets are now allotted towards digital marketing efforts.
Website Speed Statistics
- 88.5% of users say that slow site speed is the main reason they leave a website (Source)
A fast website is one step closer to a conversion. Make sure there are no road blocks in the way of your users getting to that conversion point.
- The average page speed is 1.65 seconds for Google's top 10 results (Source)
If your website isn't speedy enough there are many out there that are. Don't risk losing customers because your website is too slow.
- For e-commerce websites, users expect a load time of under 2 seconds (Source)
When a user wants to purchase a product they want to do so quickly. This statistic shows that e-commerce sites have an even smaller frame of load time to keep their visitors happy.
Website Styling and Design Statistics
- 84.6% of web designers say that the biggest mistake small businesses make online is crowded web design (Source)
We understand that you want to get as much information on your home page as possible, but it doesn't always translate well with visitors. A more stripped back approach is often more successful when it comes to web design.
- 38.5% of web designers believe outdated web design is the main reason users leave a website (Source)
While there is no official expiry date of a website, you should be updating your website's look every 2-5 years to keep visitors engaged.
- 94% of first impressions are based on web design (Source)
This statistic is a hard one to ignore. Make sure that your design aligns with your target audience and looks up-to-date to keep visitors engaged.
- 90% of users will exit a poorly designed website (Source)
Presentation is key to giving a good first impression online. 9 out of 10 users have said they will leave a website if it lacks good design, meaning it's vital to have a well designed website in 2024.
- 50% of web users believe that a business' website design is important to their brand (Source)
Users like consistency. Ensure that your whole digital eco-system remains consistent in tone and design to ensure that your visitors feel satisfied and have a memorable first impression of your brand.
- 57% of time spent on a website is spent above the fold (Source)
Above the fold means the upper half of a web page. It's estimated that over half of time spend on web pages is on this top half, meaning it should be a huge focus when designing a landing page.
Webflow Statistics
- Webflow has a community of more than 850,000 web designers and developers (Source)
As of April 2024, Webflow has over 850,000 designers and developers using their CMS who provide useful information and resourced through the Webflow Knowledge Hub.
- The average annual growth rate of a Webflow e-commerce website is 138% (Source)
Over the last three years Webflow has solidified itself as a strong platform for e-commerce websites to grow. With an average growth rate of 138%, we can see why e-commerce store owners continue to choose Webflow.
- Webflow has 3.5 million users worldwide (Source)
Webflow has a user based of 3.5 million across 190 countries that rely on the platform for their business and personal websites.
- Every month Webflow hosting processes approximately 4.1 billion page views (Source)
Webflow hosting handles over 4 billion page views each month, that's a massive amount of visitors.
Final Thoughts
With the end of the financial year quickly approaching it's important to make sure you're setting aside budget for web design for 2024/25. These statistics show how important web design is to internet success this year, as well as the upward trend in businesses investing in high-quality web design.
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